Say you are an individual in the truest sense, and everything you do and wear is so unique and interesting that everyone who sees you acknowledges that you are different. A real trendsetter. As a result, your Instagram photos routinely get pinned across the planet and end up featured prominently in trend analysis reports by big retailers such as Zara. In a matter of months, your unique style becomes everyone else’s, and you are forced to evolve or become just another clone of yourself. 

So you evolve. Again and again figuring out these different looks, until the only thing that makes you appear an “individual” is the fact that you keep evolving. The paradox lies in the fact that being “an individual” doesn’t seem to be possible in fashion, because eventually, we all end up dressing the same, liking the same things, and posting the same Instagram photos. Everyone believes that their own style is unique and reflects their personality, but in reality, it is all managed and produced by trend forecasting within the fashion industry.

In order to escape this psychological cycle with the influence of fashion trends and also escape what we believe is an individual choice, the best way to do so is by introducing the uniform